Cima Mountaineering Case

Cima Mountaineering, Inc. Case Problem: Cima Mountaineering Inc. is facing the task of decision making mingled with two market plans, proposal 1 by its President, Margaret Simon and attentive 2 by its Vice President, Anthony Simon. Each proposal has been fit(p) aside in a memorandum and considered from a product, promotional, distri just nowional, and positional point of view. The views expressed in the memorandums give a all-inclusive perspective from a qualitative stand point moreover in ensnare to properly resolve the problem a quantitative analysis is necessary. Sales for 5 grades moderate been forecasted relating to to each(prenominal) one plan by two project teams depute by Harris Fleming, Vice President of Marketing. The possibility of entering into dismount order catalogues is also an option to be considered. The catalogue could serve put on the eastern half of the country and expand the geographic sales possibilities but might also cause cannibalizat ion on the westbound half. Analysis: Proposal 1 consists of introducing 2 refreshful boots aimed at the “weekender” market, a high growth segment at join the market for Cima products. The 2 new boots would be called the WX 450 and the WX 550. The WX 450 would receipts $5.18 per brush in its scratch line course (97-98) and draw near each course of instruction after that until its 5th year (01-02) when it would profit $7.

13 per mate because of a 4% annual improver to Cima interchange prices and a 3% annual increase in trade and manufacturing costs.. The estimated sum of money sales over that 5 year power point would be 72,900 pai! rs of WX 450. The total profit WX 450 would give birth over that 5 year period is $472,929. The profit per pair and total profit for each year (97-02) is displayed in unwrap 5. The WX 550 would profit $6.67 per pair in its first year (97-98) and rise each year after that until its fifth year (01-02) when it would profit $9.21 per pair because of a 4% annual increase to Cima selling prices and a 3% annual increase in marketing and manufacturing costs. The estimated total sales over that...If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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