Advertising: Influencing Our Youth

Our c everyowness Ann-smoking commercials and anti-testing and driving campaigns ar altogether over teen telly stations. However, behind the scenes, are broad allude cigarette and alcoholic beverage companies targeting youth? umpteen people go over the gear up of this targeting, teens drink and smoking, underage, beca intent it looks glamorous. As a matter of fact advertising whitethorn be responsible for nearly 30% of alcohol and tobacco use In tenderish teenagers (Strasbourg). What you dont think just about is the cause what is the reason that these big companies target early days teens?Companies target youth for galore(postnominal) seasons, but the middle two reasons are handiness and vulnerability these targets suck up a lasting a devastating effect. The celestially ties In to the cause because teens are always on their phones or com orderer. It is no lie that teens spend hours on their mobile devices a day, always scrolling through twitter, faceable, or pla ying a game. However, many teenagers feed no Idea that big name tobacco and alcohol companies are strategically placing ads so that they allow see them.The average annual tour of alcohol ads seen by youth watching television set amplifyd from 217 in 2001 to 366 in 2009, approximately one alcohol ad per day ( offspring Exposure to Alcohol Ads on TV Growing Faster than Adults). Students go forth spend about 18,000 hours in front of the television before they alumnus (Strasbourg). The Center on Alcohol Marketing and youth at Georgetown university has entrap that surrounded by 2001 and 2005, youth exposure to alcohol advertising on television in the U. S. Increased by 41% (Alcohol Advertising and spring chicken).Alcohol companies spend nearly $2 billion both year on advertising between 2001 and 2007, thither were to a greater extent than 2 million television ads and 20,000 magazine ads for alcoholic products (Alcohol Advertising and Youth (Position Paper) APP Policies APP). A lthough TV may be an obvious pin-point for marketers, an some other strategic place for marketing Is in convenience stores. A 2001 study fix that nearly 23 percentage of the stores monitored had cigarettes placed within six inches of dismissdy (How the Tobacco Industry Targets Youth).Teenagers see more(prenominal) ads than we think. They see them walking down the street on a billboard. On TV when their show Is on a break, and in magazines. Teenagers not only lots of ads, but the same ones over and ever. Companies dont unspoiled place one ad per television show. They place an ad every commercial break. They may not realize it, but their subconscious principal remembers all the advertising when an opportunity to drink or smoke presents itself. especially when you add in the repetition factor.Companies are spending loads of coin annually to get their product In the eye of the public. However, the placement of their ads is all wrong they are advertising on channels that teenage rs watch and magazines that are read by untried adults such as MET and the great unwashed Magazine. The accessibility of teenagers combined with ad placement and repetition can trace to do behavior for when they are adults. Behavior such as alcoholism and exposure is another reason big companies target youth many teenagers see advertisements featuring their role model or favorite celebrity.Companies use celebrities to promote their product, to await more relatable to the younger ages, this presents a problem because young fans are more likely to try drugs if they see their idol do it (Brays). However there is a more scientific explanation for teenagers falling for these companies advertisements. A young teen headsprings impulse control has not fully demonstrable, however its settle with circuitry is not only ready to go, it is on overdrive (Barbarians. Org).This could explain wherefore the percentage of teenagers who try an illicit substance more than doubles between 8th an d 12th grades, from 21. 4 percent to 48. 2 percent, according to the content Institute on Drug Abuse (Barbarians. Org). One study undercoat that for each dollar the alcohol industry spends on youth advertising, young people drink 3% more each month. Teens who start imbibing and smoking in the early years of their adulthood are more likely to untie these habits for years. Alcohol also impairs Judgment.It can lead teens to put themselves in situations where they are vulnerable situations like walking home from a party late at night, driving home drunk, or loss out in a crowded area when there are other inebriated teens (Understand the Risks of Alcohol to Young People). boozing frequently at a young age is also coupled to an increased risk of developing alcohol dependence in young adulthood. Regularly drinking in later life can lead to cancer, stroke, heart disease and infertility (Understand the Risks of Alcohol to Young People).The lasting effectuate on these teens is that d runken revelry drinking before the brain is developed changes the brain (Barbarians. Org). A study researched by the APP in 2006 found a direct correlation between the amount of exposure to alcohol advertising on billboards, radio, television, and newspapers with higher levels of drinking and a larger increase in drinking over time with youth 15-26 years quondam(a) (Alcohol Advertising and Youth). The APP is The American Academy of Family Physicians, the case association of family doctors. It is one of the largest national medical organizations tit more than 115,900 members in 50 states.Ultimately the effect is great, annually, about 5,000 people under age 21 die from alcohol-related injuries involving underage drinking (Consequences of Underage Drinking). Underage drinking can cause a range of physical consequences, from hangovers to death from alcohol poisoning, it also can be linked to smoking. Every day, another 1,500 kids become daily smokers, and one-third of them go forth die prematurely as a result of getting hooked. Youth who dont smoke very often can suffer the adverse effects of addiction (Health Effects of Tobacco). 0% of teenagers who smoke daily have tried to quit and failed, about 2/3 of teen smokers guess they want to quit smoking (Health Effects of Tobacco) . 70% assign they would not have started if they could choose again (Health Effects of Tobacco). Many teens subconsciously fall victim to the advertising that companies use to draw them in. grass is highly addictive, and for most teens once they start they cant stop. All it takes is one try, and they can get hooked for the rest of their lives yet another factor that shows teens vulnerability.As for alcohol, it may not be as independent charity that provides people with evidence-based instruction about alcohol and work alongside the medical community shows some effects of underage drinking (About Us). They show that underage drinking can cause liver failure, stunting brain development , and leading to binge drinking (Understand the Risks of Even though teenagers are considered young adults and fifty-fifty some as full adults, their brain is not yet developed fully. Alcohol and tobacco companies target these young, underdeveloped teens to make more sales, when in fact, it is ruining many lives.Even with prevention and parental controls to prevent them from seeing alcohol ads, it is still everywhere, sports games, magazines, billboards. Companies target young kids mainly because of their underdeveloped minds and impulse control. They will be more likely to want to try that product that other potential advertising age groups. The lasting effect of these companies targeting young teens is great, and it causes many problems. Many people dont realize the effect that advertising has on young teens who are not mentally capable of making knowledgeable decisions..