You are a consultant hired to advise a selected Australian manufacturer or service firm. The firm is considering making an entry into one of any two countries of your choice.

1.0 Introduction Super Coffee Mix had operated in the international marketing for legion(predicate) years with success. For next year 2005, Super get out boom out its market and enter Vietnam market. This marketing pattern is make as a object to the gild to smoke out the opportunities and threats in Vietnam; and how will the market operate in the sunrise(prenominal) market. This proposal will use SWOT abstract and Marketing admixture outline and some other models to make pass out the particular and suggestion to the company. 2.0 Research Methodology The supplemental data about the company analysis, marketing analysis, and competitor analysis is generated from the internet, Super Coffee Mixs one-year reports in the year of both 2002 and 2003, and other text publications. A face-to-face interview had been done with the business manager, Mr. James Yeo and questions and answers bind been recorded for rising use. 3.0 Situational analysis 3.1Company analysis Super Cof fee Mix Manufacturing Ltd is an integrated producer of fast beverages and popular convenience victuals fruits. The Group operates internationally with manufacturing facilities in Singapore, Malaysia, China, Myanmar and Indonesia and a network of direct sales offices and distributors strategically located to reach Asia-Pacific and world markets. About 80% of the Groups tax income comes from product sales in the Asia-Pacific and global markets.

Two blatant beverage series, namely Coffee Mixes and Cereal Drinks, account for the rough deal of the Groups turnover. The Super 3 in 1 product lines put one across developed a new niche in the consumer food a! nd beverage arena by combining ease-of-use and convenience with great taste. The companys strengths in product innovation, fictional character control and market magnification have created a backside for continued success into the future distribution of the products to some places. withal having innovation in its products, quality remain a stern of the companys philosophy. Stringent... If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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