Schroders Smart echo change: Friend or antagonist to telecoms operators? Research written report Unpredictable fluid entropy physical exertion creates perplexity everywhere futurity cashflows and revenue James Gautrey world(a) Sector Specialist, engine room and Telecoms noble-minded 2011 2 Smartphone revolution: Friend or foe to telecoms operators? Unpredictable lively data usage creates uncertainty over future cashflows and revenue Executive Summary Smartphones are more and more dominating the world of mobile phones. The advent of mobile data has enabled internet on the fail and now, as the smartphone becomes evermore affordable, it is apace reaching the masses. This has widely been lauded as verificatory by telecoms operators. only when industry and investors alike must beware. officious data rattling decreases the amount customers spend and may reduce revenues at a time when costs are rising. Investors ignore this at their peril. The cont inue of mobile data on customer behaviour As consumers become more familiar with mobile data and the sizable services on offer from platforms much(prenominal) as apples App Store, mobile operators revenues could actually decline as consumers receive to alternate highpriced illustration and text edition services for lower-priced data alternatives. The problem arises partly because data is priced so cheaply.
For example, data in the UK is priced 10-20x cheaper than traditional voice and SMS on a per bit institution some estimates gift this disparity even higher. If an operators pricing body structure permits, consumers can substitute some trad! itional voice and text packets for cheaper over IP alternatives such as Skype (voice) and WhatsApp (text). The monthly cadence falls while usage is effectively unchanged. KPN recently provided a skid to demonstrate this effect. numeral 1: Impact of over IP alternatives on phone bills Source: KPN company presentation Research Paper: Smartphone revolution: Friend or foe to telecoms operators? For professional investors and advisors only August 2011 3...If you necessity to get a full essay, order it on our website: OrderCustomPaper.com
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