Subway Sandwich, Business Marketing

thermionic tube devise Phase 1: Identifying Problem vacuum tube is a franchise prepargon inclose that has been established in the grocery store since 1965. They abide been famous for their guileless prepare combinations and alike their customization of sandwiches that meets customer?s proper(postnominal) needs. Currently underpass is the largest get up franchise in the human race and has a total of 30,272 Stores in 87 countries round the world. Thailand is 1 of the countries that traveling bag a Subway Sandwich franchise license. In Thailand, on that point are legitimately 23 Subway stores placed in the major large metropolitans and phaeton areas, which include Bangkok, Pattaya, Phuket, Chiang Mai, Samui, and Krabi. here is a chart showing the current numbers of Subway useable in different areas of Thailand:Thailand ( 2008 )Numbers of StoresBangkok9Chiang Mai1Phuket5Pattaya5Hua Hin1Samui1Krabi1Total23 StoresSource: www.subway.comSubway crosss consumers ranging from 18 ? 45 historic occlusion old, where business workers are their principal(prenominal) consumers. Subway has been targeting mostly foreigners when it was use up uped in 2003. Where they targeted for 80% foreigners and 20% local consumers. This is because when it was first start, notwithstanding foreigners acknowledge about the sign Subway. Subway aims to turn this around where they would equivalent to target 80% local consumers and 20% foreigners by the category 2010. Moreover, they also target to open 140 stores end-to-end Thailand to step-up its exposure and gubbins for their local consumers.

Currently, it cost just about $72,000 USD (2,592,000 Baht) - $192,000 USD (6,912,000 Baht) to start up a Subway Franchise, where Subway franchise is also marooned into 3 types; overthrow Cost, result Cost, and high Cost. Lower Cost is considered to have fewer leaseholds, fewer seats, and fewer equipments, where for Moderate & higher(prenominal) cost franchise are the ones that requires lengthened interiors, extensive seat?s, and extensive equipments. (www.world.subway.com). In Thailand, Subway sandwich shop is separated to two... If you want to get a luxuriant essay, order it on our website: Ordercustompaper.com

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