PEST analysis Essay Example | Topics and Well Written Essays - 2250 words

PEST analysis - Essay Example The external environment consists of four main factors, political, economic, social and technological (Dubrin, 2012). These factors are collectively known as PEST. These factors appear as opportunities for the organisation while it is also possible that at certain point in time, they pose threats. The organisations need to keep a constant eye upon these four factors to stay profitable and at times for core survival. The paper discusses about these factors and their influences upon the organisations policies, functions and profitability. Political Aspects of External Environment The political aspect of external environment is related to the government laws, legislations, rules, polices and other international principles that are enforced from time to time. These factors supersede all local and organisational doctrines and every organisation is bound to obey them for its existence (D’Anieri, 2009). The common example of this factor is tariff guidelines, tax rates, employment law s (Collins, 2010) and trade quotas. Every organisation needs to cater for all these points to comply with the regulation. The non-compliance poses the most serious threat and organisations take years to settle the law suits filed against them because of violation of laws. Many government policies are related to foreign direct investment and impose certain restrictions on the ownership rights of the business. Particularly in the Gulf States, ownership of real-estate resources by foreigners is banned. It creates insecurity for the business concerns while they plan to invest in these countries. Another point of concern in this regard is about the balance sheet of the organisation that has strong financial position but cannot own the land and building which automatically decreases their assets side. In the present business era, globalization has removed many barriers and the free movement of capital, goods and labour has become a practice. The employment laws are relaxed about hiring ex patriates and it is increasing the level of diversity in the organisation (Barak, 2011). There are certain Acts which ensure formal protection of employees’ rights. This situation has raised many challenges to the organisations. Ensuring satisfaction of a diverse workforce on the grounds of equitable treatment is not child’s play. Every employee has different needs and it is no surprise that one’s interest harms the benefit of others. The organisations have to ensure that a win-win condition is met all the time (Vent, 2009). There are regulations related to minimum wage which affect the organisations cost structure and in turn the profit margins. There are certain guidelines about employment quota of local and foreign employees, it forces organisations to compromise over the talented pool and hire the one who may not be at par in educational and professional requirements. The political aspects are related with the performance of stock exchange as well. Stock exc hange is the most volatile sector of the economy which is influenced by every news and event in any corner of the world. The riots and political stability in one country negatively affects the market value of the companies which belong to that country no matter they are registered with some international stock exchange like London Stock Exchange or New York Stock Exchange. Economic Aspects of External Environment The affect of economic aspects in the external environment is as evident as the

Transforming organization, transforming countries Essay Example for Free

Transforming organization, transforming countries Essay The beauty of organizational transformation reflecting in the belonging countries is embedded in the leadership perspective to the emerging challenge at hand. This has to do with meeting the set-out goals of the company. The goals are clearly mapped out in the mission statement. The mission statement of an organization is a step –in and step-out tones on how to carry out an unequivocal vision of such an industry. In a changing world of ours with constant development of information technology and communication at the twinkle of an eye, it is paramount to establish here that constant ‘change’ is ‘part and par sue’ and a continuous process employed by the administration of the executive officers in charge. An organization needs a research section to constantly discover in due time, evaluate the seemingly problem at hand and the problem prospect towards evolving a systematic approach to effectively combat the problem with competitive solutions. The absence of such section presents the system to premature failure, strangulation and sudden collapse amidst overwhelming competitive market layout. But why do people resist this change? Firstly, of important is the leadership ability of the chief executive officer in charge of an organization to communicate in clear tone of the imperative need(s) for a proposed change.   An important change is not usually a sudden one. Therefore the process of change towards productive results is in all, the concern of the entire goal driven employees. Employees are left in suspicion of pending job insecurity when sidelined from the activities resulting in the change. A sector of industries who fails to achieve its sole aim of establishment within a stipulated time is a laboratory earmarked to experiment new method for possible productive running (the change). An employee in such stratum who perhaps, would perform better in newly evolving shape of the future of that sector or possibly in another sector within the same organization will do everything possible to resist a planned change with uncertainty of his/her fate afterward. Thirdly, for an employee whose employment in the organization is not grounded on merit, his spirit-willingness conformity to the written words of vision and mission statement of the industries is slack. Nevertheless, meeting the time-limit for each goal and agenda of the organization per time become a big task. On perceiving a proposed change in view, such an employee become convicted by conscience and consider himself a target for elimination while the leadership sees the need for such change in another perspective. In the absence of other alternative, he will try to oppose such change by all means. To relief employee’s anxiety over intending change Employee anxiety towards change is an obstacle to the success of the plan for the evolving new industry. To work out a yielding change, dealing with the anxiety of the employees should be part of the change process. Adequate information on why the change is necessary at such time relieves anxiety, some of such reasons could be proffering the way forward to perhaps, the gross net loss in company’s quarterly report, significant reduction in shareholders’ earnings per share, the urgent need to meet government new policy (and stipulated deadline) with the industry still having a sharp edge among competitive industries, the change in the political landscape indigenous to the company, the company’s readiness to compete on global horizon, seasonal shifts in market forces of demand and supply, among others. In engineering the change, the visionary leadership need not fidget on the outcome of employee’s retrenchment if need be. Such job relief must be done in under standing or/and the protection of such an individual’s right. Towards A learning organization Peter Senges (The Fifth Discipline, n.d) concisely defines learning organization to be corporate activities in an organization that maintain a continuous habit of development per time. A dynamic organization needs to meet the innumerable challenges of thriving in a tasking world of new discoveries. Besides the employees experience as a product from adaptation to the required skills and the economy surroundings in the industry, it is instinctive for man to naturally challenge history, instructions, precepts and possibly look for an easy way to getting still the same result or a better one of compliance in a dynamical economic demand. As part of the learning process, an organization needs to constantly meet the expectation of each individual component of a working team. Incorporation of ‘a learning organization’ scheme is necessary for an organization to evolve its own identity. Such will make it stands irrespective of employees’ inflow and outflow. Towards A successful team In the present century, ranking highest among necessities for a successful organization is a vibrant and cordial working team (American National Representative Survey, 2003). The term teamwork is a cross-breeding of productive efforts towards synergized results. Each member of a team is a living component of such system that produces the common goal. The evolution of a team is oriented in the required result. This informs the creation and kind of such team. In the turmoil of rapid generation of new customers’ demands, individualistic method is insufficient to quench the hunger for urgency and accuracy. A team needs evolve to do the job (Jackson Ruderman, 1996). Types of Team The categories of team instituted is based on three headings; the working area, the task mission, and the time requirement, and leadership structure. Functional Team: here, each integral member is from the same unit Cross-functional Team Team members assemble from various work units to evaluate and resolve common challenges. Mission Team Mission-accomplished Team – The members here prefer and implement solution to developing issues. Developmental Team This team develops new systems and products Duration Team Ad hoc The team is established for pending issues and stand dissolve thereafter the issues are resolved. Permanent Standing team is a permanent part of the work unit or the organization. Decision making of a chief executive amidst competing values Teams are meant to execute clearly mapped out tasks. The chief executive decides the pending task to be performed, assigns the type of team needed and provides the task in the organizational perspective in terms of goal and objectives. The chief executive officer collates various decision resolved by the team and make ultimate decision. It is important that the decisions are first suggested to another round of objective deliberations, the subjective points are discarded for the objective ones. True test of objectivity is measured by the relative strength of a decision over a reasonable long duration after suggestion. How CEO`s behavior is related to his tenure in office Cumulative success and failure of a CEO is a determinant to the length of his tenure duration. More importantly is his reaction to moment of failure. On the other hand, total shareholders returns over given period of years is tested for different CEOs. The CEO behavior to meeting the target of an organization is evident in the profit and consumer satisfaction yields. For different CEOs, their   behaviors is am reflection of industries differences, company’s oriented grooming before appointment or outside orientation in a similar discipline. References Carly Fiorina, Japanese chamber of commerce and industry New York, New York, November 28, 2000 Transforming Companies, Transforming Countries â€Å"Leadership in Organizations† by G. Yukl Chapters 10-13, The annual Booz Allen Hamilton study, Booz Allen Hamilton Inc, 2003. Web site- http://business2-cnet.com.com/CEOs-on-the-firing-line/2030-1069_3-1021971.html OPM, Workforce Performance Newsletter, April 1998 Phil Garrahan and Paul Stewart â€Å"The Nissan Enigma† Chapter 4 published by Mansell in London 1992).

Hamlets Insanity :: essays research papers

The Darkness of Insanity   Ã‚  Ã‚  Ã‚  Ã‚  Insanity is an ever growing black hole which envelopes the pitiful mind of the its victim. The mental condition of Hamlet has been well debated throughout the years even though in Shakespeare’s tragedy Hamlet does admit that his madness is an elaborate scheme. Many see this fact as a way to discredit the idea of Hamlet’s insanity but one should also take into consideration the amount of proven psychopaths who constantly admit to their sanity. Through his actions and emotions prevalent through the play, Hamlet does indeed prove his insanity despite his denial of it. It is quite obvious that Hamlet possesses a troubled mind resulting from a gross state of melancholy, which later leads to him becoming disillusioned. Another fact to strengthen the idea of his insanity is his treatment of his beloved girlfriend, Ophelia and his loving mother, Gertrude. One might find it difficult to ponder the thought of any sane person denouncing their love for their lover without showing the slightest hint of sadness. However, Hamlet does perform this wicked deed. The protagonist’s mind is also filled with enough incestuous thoughts of his very own mother to disturb the audience. The most troubling and powerful piece of evidence to prove his insanity is that he does not feel the slightest twinge of guilt nor the smallest sliver of remorse after he murders three innocent bystanders in cold blood. The human conscience is what separates humans from animals because human’s have the ability to question evil deeds such as murder yet Hamlet’s conscience remains untouched after the murders of three people. The lack of guilt should be proof enough that Hamlet’s mind is convoluted.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the play Hamlet continuously shows characteristics that are closely related to madness. One of the more prominently shown characteristic is depression, which is also known to psychiatrists as the gateway to insanity. The depression caused by the murder of his father runs rampant during the course of the play and helps to led him down to his ultimate path of ruin. Hamlet’s depression is so powerful and visible that it begins to disturb his mother: “Good Hamlet, cast thy nighted colour off, And let thine eye look like a friend on Denmark Do not for ever with thy vailed lids Seek for thy noble father in the dust. Thou know’st ‘tis common – all that lives must die, Passing through nature to eternity.'; (Shakespeare 1.

French and Indian War Dbq

The French and Indian war, which lasted from 1754-1763, resulted in a victory for the British over the French, which led to the French leaving North America. It also resulted in negative political, economic and ideological differences between the British and the American colonies. Politically the colonies were not happy because they could not expand further west, economically they felt oppressed by the British with all the taxes being place on them, and ideologically because of the governing of the British without representation.Politically with the British, the American colonies were not pleased. After 1763 and the end of the French and Indian War, the colonies had more than doubled their land as shown in document A. However, due to the Proclamation of 1763 being issued, which stated the colonists couldn’t go past the Appalachian Mountains. If they did go past the line drawn by the British, they would not be protected un the British due to their unwillingness to pay for their protection.The British knew that the Native Americans would fight for their land and were very protective of it as shown in Document B, a speech delivered by Canassatego, a Chief in the Iroquois Confederacy, to the representatives of Maryland, Virginia and Pennsylvania in 1742. Canassatego most likely gave this speech because he was the leader of a people who did not want their land to be taken over. These actions of the British cause the American colonist's change in political views.The economic relations between the British and American colonies also changed dramatically because Britain was in debt due to the French and Indian War. This lead to them taxing the colonists to raise revenue and cover the costs of the war which was caused by the colonists. In document F, the British Order in Council in 1763 states that it is necessary to tax the American colonies because otherwise they would not have the means (money) to cover the colonists costs.These taxes were carried out in many f orms including the Stamp, Sugar and Tea Acts, as well as others that forced colonies to pay taxes on everyday goods. Benjamin Franklin wrote a letter to John Hughs (document G), from London to Pennsylvania on August 9, 1765, describing how he was trying to get the Stamp Act repealed. This letter was most likely written by Franklin because he was a colonist from Philadelphia, who was a participant in government and owned the Pennsylvania Gazette, which meant the act hit him at home.Document H, represents the economic oppression the colonists felt that they were receiving from the British with a newspaper masthead showing how the Stamp Act was affecting them with skull and crossbones in the place were a stamp should be. The things done by the British to try and raise revenue from the colonies to cover the French and Indian War were causing a change in the future Americans' economic rationales. Asides from changing the American colonists' view on their political and economic relationsh ip with Great Britain, the French and Indian War also changed their ideology.They believed that the British were governing them with virtual representation, or without actual representation and unfairly. One example of the change in ideology is from George Washington himself, in letter written by him in 1755, he talks about serving his â€Å"King and Country†, when later on he fights that same king and country. In document D, an entry from a Massachusetts soldier's diary in 1759, the soldier describes how unjustly he and other colonial soldiers are treated by officers even though they were born Englishmen, but says they are not treated like they are, showing the growing resentment of British authority.In document E, Reverend Thomas Barnard located in Massachusetts in 1763 talks about how great the victory of the French and Indian War and the British were and how the American colonists would be able to expand further west. This viewpoint was most likely changed after the Procl amation of 1763, as the colonists could not actually expand westward with British protection. Document H, the Newspaper masthead from October 1763, also represents the change in ideology of the American colonists.It talks about saying farewell to liberty, stating â€Å"Adieu Adieu to LIBERTY,† showing how the British were taking away their freedoms. The British actions that occurred during and after the French and Indian War played a major role in the changing of ideology of the British. The French and Indian War was a major cause of the American Revolution. One type of document that would help show how the war changed relations between the colonies and the British would be a letter from a Parliament member to a member of colonial government concerning relations between the mother country and its colony.The French and Indian War caused the colonists to change their political, economic and ideological relations with the British. Political relations were tarnished by the Procla mation of 1763, the economic relations were strained by the taxes placed on the colonies by the British to cover the French and Indian War costs, as well as those in the future. The ideological relations were diminished due to Britain's governing without representation on the American colonies.. The French and Indian war played a crucial part in the American Revolution. French and Indian War Dbq The French and Indian war, which lasted from 1754-1763, resulted in a victory for the British over the French, which led to the French leaving North America. It also resulted in negative political, economic and ideological differences between the British and the American colonies. Politically the colonies were not happy because they could not expand further west, economically they felt oppressed by the British with all the taxes being place on them, and ideologically because of the governing of the British without representation.Politically with the British, the American colonies were not pleased. After 1763 and the end of the French and Indian War, the colonies had more than doubled their land as shown in document A. However, due to the Proclamation of 1763 being issued, which stated the colonists couldn’t go past the Appalachian Mountains. If they did go past the line drawn by the British, they would not be protected un the British due to their unwillingness to pay for their protection.The British knew that the Native Americans would fight for their land and were very protective of it as shown in Document B, a speech delivered by Canassatego, a Chief in the Iroquois Confederacy, to the representatives of Maryland, Virginia and Pennsylvania in 1742. Canassatego most likely gave this speech because he was the leader of a people who did not want their land to be taken over. These actions of the British cause the American colonist's change in political views.The economic relations between the British and American colonies also changed dramatically because Britain was in debt due to the French and Indian War. This lead to them taxing the colonists to raise revenue and cover the costs of the war which was caused by the colonists. In document F, the British Order in Council in 1763 states that it is necessary to tax the American colonies because otherwise they would not have the means (money) to cover the colonists costs.These taxes were carried out in many f orms including the Stamp, Sugar and Tea Acts, as well as others that forced colonies to pay taxes on everyday goods. Benjamin Franklin wrote a letter to John Hughs (document G), from London to Pennsylvania on August 9, 1765, describing how he was trying to get the Stamp Act repealed. This letter was most likely written by Franklin because he was a colonist from Philadelphia, who was a participant in government and owned the Pennsylvania Gazette, which meant the act hit him at home.Document H, represents the economic oppression the colonists felt that they were receiving from the British with a newspaper masthead showing how the Stamp Act was affecting them with skull and crossbones in the place were a stamp should be. The things done by the British to try and raise revenue from the colonies to cover the French and Indian War were causing a change in the future Americans' economic rationales. Asides from changing the American colonists' view on their political and economic relationsh ip with Great Britain, the French and Indian War also changed their ideology.They believed that the British were governing them with virtual representation, or without actual representation and unfairly. One example of the change in ideology is from George Washington himself, in letter written by him in 1755, he talks about serving his â€Å"King and Country†, when later on he fights that same king and country. In document D, an entry from a Massachusetts soldier's diary in 1759, the soldier describes how unjustly he and other colonial soldiers are treated by officers even though they were born Englishmen, but says they are not treated like they are, showing the growing resentment of British authority.In document E, Reverend Thomas Barnard located in Massachusetts in 1763 talks about how great the victory of the French and Indian War and the British were and how the American colonists would be able to expand further west. This viewpoint was most likely changed after the Procl amation of 1763, as the colonists could not actually expand westward with British protection. Document H, the Newspaper masthead from October 1763, also represents the change in ideology of the American colonists.It talks about saying farewell to liberty, stating â€Å"Adieu Adieu to LIBERTY,† showing how the British were taking away their freedoms. The British actions that occurred during and after the French and Indian War played a major role in the changing of ideology of the British. The French and Indian War was a major cause of the American Revolution. One type of document that would help show how the war changed relations between the colonies and the British would be a letter from a Parliament member to a member of colonial government concerning relations between the mother country and its colony.The French and Indian War caused the colonists to change their political, economic and ideological relations with the British. Political relations were tarnished by the Procla mation of 1763, the economic relations were strained by the taxes placed on the colonies by the British to cover the French and Indian War costs, as well as those in the future. The ideological relations were diminished due to Britain's governing without representation on the American colonies.. The French and Indian war played a crucial part in the American Revolution.

Mars Company Plc Analysis & Description

Mars company PLC Analysis & Description Top of Form Aleksander Terzijew, you are signed in. |My Account Options | My Job Basket (0 items)|Sign Out * Job Search * My Jobpage Applying for: European Finance Development Programme 2011 (Job Number: UNI00330) Loading†¦ Step 5 out of 5|Print/E-mail | Beginning of the main content section. SummaryThis summary displays the information included in the job submission form. To modify some specific information, click â€Å"Edit† next to the relevant section. EditPersonal InformationAleksander Terzijew62 Blandford RoadManchester, M6 6BEPoland—Kujawsko-Pomorskie—[email  protected] om Home Phone Number| 07865963872| Mobile phone number| | Work Phone Number| | You can ask for your profile to be deleted, at any time by logging into the system and changing this box to DELETE MY PROFILE. If you choose to delete your profile, this will then disqualify you from any current roles that you have applied for. | Do NOT delete my pro file| Source Tracking Source Type| . Career Fair| Source| Manchester University| Education Institution| University of Salford| Programme| BUSINESS| Education Level| Bachelor's Degree| Average grade| | out of| | Start Date| -Jan-2007| Graduation Date| -Jan-2010|Institution| University of Salford| Programme| | Education Level| | Average grade| | out of| | Start Date| -Jan-2006| Graduation Date| -Jan-2007| Work Experience Current Job| No| Employer| Sage-COS| Position Title| Accountant| Start Date| -Sep-2009| End Date| -Oct-2010| Achievements| 16. 09. 2009 – 21. 10. 2010 Sage – COS Bookkeeping ; Consultancy Ltd gained a general Book – Keeping qualification on – screen simulations using Sage 50 Accounts software learned the principles of both manual ; software – based bookkeeping acquired a grounding in bookkeeping , accounting , payroll ; financial management | Current Job| No|Employer| Smart City Futures| Position Title| | Start Date| -Jul-2009| End D ate| | Achievements| 23. 07. 2009 Smart City Futures new conversations that tap into the unrealised potential of open innovation ; effective collaboration between Universities , Industry ; Government shared knowledge , experience , challenges ; failures ; explored collaborative solutions on Smart City Futures challenged traditional conference dynamics ; experiment with new formats more in tune with the connected world took an active part in non – hierarchical dialogue ; collaborative ideas generation | Current Job| No|Employer| Applied Language Solutions| Position Title| Freelance Interpreter| Start Date| -Jan-2009| End Date| -Nov-2010| Achievements| 06. 2009 – 2009 Freelance Interpreter – Applied Language Solutions interpreted within a variety of face to face ( on site ) settings , mainly between Public Service ; Private assignments ensured that the translations delivered are as accurate as possible assured that can handle all professional translation ; interpr eting needs ensured that at every point in the translation process , quality checks are built in | EditCover Letter Plain Text Cover Letter| |Attachments Relevant Files| File Name| Date| Comments| Yes| Cover Letter. docx| 30/Nov/10| | Yes| Alex CV. docx| 30/Nov/10| This file includes a curriculum vitae from which basic candidate information has been extracted. | | | | | EditQuestionnaire Please indicate your current location. (Address details and post code, we will use this when deciding on your assessment centre location). | 62 Blandford Road Manchester M6 6BE| Do you have a valid driving licence for the country to which you are applying? | Yes| If you answered No to the above question, please can you provide us with more detail.I don't have a current driving licence because:| N/A| Which of the following degrees do you currently hold or are expecting to achieve? | 2:1 or above| If you have indicated a non UK degree or equivalent, please enter the details below (what exams? where we re they sat? what was your grade? what is the grade scale? eg German Arbitur 1 – 4)| N/A| What level of UCAS points (excluding any gained through General Studies) do you have? | More than or equal to 300 points| Please use the space below to explain how you acheived your UCAS points or equivalents (what exams? here were they sat? what was your grade? what is the grade scale? eg German Arbitur 1 – 4, A-level Maths – A grade / 120 points )| Matura: English – 75% Mathematics – 80% Geography – 66% Cultural Studies – Very Good Business – Very Good Computer Science – Very Good Civil Defence – Good Social Science – Good| We require trainees to be flexible to relocate anywhere in the UK whilst completing their graduate programme. Are you prepared to do this? | Yes| Whilst at university , what has been the highest level of your involvment with clubs, societies or teams? Leader, president or team captain| Describe a time when you worked under pressure to complete a project or task. (Character limit 1500 inc. spaces) What made the situation challenging? How did you approach that challenges? What actions did you take to complete your project or task? | I was introduced to the analytical and financial techniques that are commonly used by commercial accountants and fund managers when planning financial strategy and portfolio investment. The project was given to submit within a week time. The challenging situation was the word count of 5000.I am not the guy who can type stories, I get the facts I try to make that short and clear. However this project needed to be done the way that teacher wanted. I am always motivated to achieve high results and I am always ready to work hard. I decided not to waste any time so I have took the necessary books and start writing the very first day. I have successfully completed the project with 76%. In thanks to this task I have sharpened focus on business operations and functional areas. I developed a wide range of personal skills vital to any business and management career.I have learned how to make extensive use of the time frame by planning everything in advance. | Outline an occasion where you found it difficult to establish an effective working relationship with a colleague. (Character limit 1500 inc. spaces) How did you build the relationship? What challenges did you face? How did your manage those challenges? What did you learn from the experience? | The most difficult time to establish an effective working relationship with my colleague happened ding my first year at the university. It was a group of five members with different backgrounds. I build the relationship by becoming their friend.It was not easy because each one of them was completely different. However they had one thing in common always ready to party. I already knew that it will be difficult to submit the project on time. However step by step I have became one of them by ma king a small party with all of the team members. Then I have introduced my plan how to deliver the project on time and achieve high mark. They trusted me and understood that it is crucial to work as a group not as an individual. I learned that sometimes you have to think outside the box and be creative to achieve an effective targets. Describe a time when you had to work hard to influence a group or a variety of individuals to deliver a project or achieve a critical objective. (Character limit 1500 inc. spaces) How did you influence the group? What was the most challenging thing about influencing them? How did you know you adopted the right approach? | At Salford University we had to work in groups of five or six people. Then select banking industry and establish what is the product range. Determine how those products are promoted to consumers. Finally Compare the practices against the theory in the context of the chosen organisation.To influence the group effectively I had crate so me database about my group members (nationality, age, hobby etc. ) To influence them they need to feel that I am one of them, which I did before choosing the team leader. The next day I was elected to be a team leader therefore I had many responsibilities. I have organised everybody by giving them specific targets to achieve. I was confirming that all of the members look through interim reports, which were spread through the group. Then I had to make sure that the group is functioning well and the bonding between the members is helping the group feel more comfortable with each other.The crucial and the most challenging thing about influencing them it was monitoring and creating positive image of the well going project even if there were some difficulties. I had to show that I am controlling everything and never panic, no matter what was happening. When the team understood that I can handle all of the issue by being calm and giving an appropriate feedback, I was fully trusted and the team members quickly adopted my approach. | | Powered by Bottom of Form Footer Menu * Legal * Site owner * Trademarks * Privacy * Site map *  © 2008 Mars, Incorporated and its Affiliates. All Rights Reserved.

How to Get a Full Ride Scholarship 5 Key Tips

How to Get a Full Ride Scholarship 5 Key Tips SAT / ACT Prep Online Guides and Tips College is a huge investment - you spend a lot of time, energy, and money to earn a degree. Graduating from school means making financial sacrifices, but it also means reaping significant educational and professional rewards. But what if the whole money problem wasn’t an issue? What if you could go to school without worrying about tuition expenses or accruing interest? With a full ride scholarship, all your college costs are taken care of. Instead of thinking about paying your bills, you could focus on the important things: studying for that big exam or getting your term paper in on time. Here, I’ll lay out everything you need to know about how to get a full ride scholarship: what exactlyitis, who can get one, and where you can find them. What Is a Full Ride Scholarship? If you’ve already done your research on what college will cost, you’ll know that tuition isn’t the only expense you’ll be responsible for - you’ll also have to budget for room, board, fees, textbooks, transportation, and personal expenses. The amount of all of these expenses together is called the Cost of Attendance, or CoA. Depending on where you go to school, the CoA can come to over $200,000 for a bachelor’s degree. (For more information on college expenses, check out our guide to college costs). Full ride scholarships are special because they fully cover all college-related costs, meaning they pay for the entire CoA. A traditional â€Å"scholarship† is awarded based on merit, not on financial need - this means that a student could win a full ride award even if her family isn’t low-income. There are other avenues to getting a full ride beyondjust traditional scholarship programs, however. Free money is free money, whether you’re getting it based on merit or financial need, so in this post, I’ll address other ways to get your CoA covered besides the private scholarship route. The best strategy for how to geta full ride scholarship (and get all of your expenses covered) is to take a multi-pronged approach, applying toall of the following: Private scholarship programs (both merit- and need-based) Institutional need-based financial aid Institutional merit-based scholarships Private Full Ride Scholarship Awards Full ridescholarships seem almost too good to be true - how could you get all of your college costs covered, regardless of your family’s financial need? These sorts of scholarship programs do exist, but as you might imagine, they're not exactly common.Fewer than 20,000 students per year will earn a private full-ride scholarship award - that may sound like a lot, but consider that over 20 million students are expected to attend college this fall (so about 0.1% of students, or one in 1000, get full-ride scholarships). Because these scholarships are so competitive, there will be many qualified applicants who won’t end up with funding. This should not discourage you from applying, but don’t pin your hopes on any one of these awards - you should have solid backup plans if you're set on securing outside funding (I’ll address that later). Now for some good news: if you were worried about spending a bunch of time researching different scholarship programs, don’t be! We have some great guides on the top scholarship programs out there. Start off with our post on some of the best full ride scholarships, and then check out our guides to top scholarships for high school juniors and high school seniors. Full Ride Scholarships From Schools Kill two birds with one stone: get into a college and get a full ride with one application. Some schools will cover their own CoAs if you’re a particularly attractive applicant or have high financial need. To get a full scholarshipfrom any school, though, you'll have to be a very compelling applicant - either competitive enough to earn merit-based awards or academically strong enough to get into a top-ranked school. Here's some more information about merit-based and need-basedfull ride scholarships from schools. Schools That Offer Full Rides Based on Merit Traditional scholarship awards are based on merit, not necessarily on financial need. Some schools use scholarship awards to attract strong applicants regardless of their family’s financial situation. Top colleges don’t generally offer merit scholarships because they don’t have to attract competitive applicants (the applicant pool is already really strong). We have a list of 79 colleges that offer full ride scholarships - you may not be very familiar with the schools on this list, but if you’re academically or athletically strong with low financial need they may be good options for you. Schools That Offer Full Rides Based onFinancial Need Some of the best financial aid programs out there are at some of the most competitive schools - like Harvard, for example. Some schools have very generous financial aid programs that will cover the entire CoA for students with high financial need. Most schools with these types of programs are top private colleges. If you have high financial need and want to get a full ride from one of these top colleges,you'll have to focus your energy on getting in. For a list of schools with these generous aid policies, check out our guide to colleges with the best financial aid. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. 5 Steps to Winning a Full Ride Scholarship Now that you know wheretoget full ride scholarships, you'll want to know how to get a full ride scholarship. The following strategies will help you get an award no matter the funding source. In general, the things you can do to make yourself a strong college applicant will also make you a strong full ride scholarship candidate.If you’re a strong college applicant, you’ll also increase your chances of getting merit-based scholarships from schools. Finally, you’ll also be more competitive at top colleges that give generous need-based aid. This strategy guide will walk you through steps you can take to increase your chances of funding across the board. Your should start preparing forscholarship applications early - think Day 1 of your freshman year of high school. Scholarship programs and admissions officers evaluate applicants on many factors, most of which can’t be worked on at the last minute. To optimize your chances of winning a full scholarship award, you should be close to the top of your class with a strong background in leadership and community service. You should also have strong relationships with instructors and mentors who can write you glowing letters of recommendation. Finally, you should have a concrete plan in place so that you can get all application requirements in on time. There may be a lot of boxes to check, but this guide will help you get everything in order. Demonstrate Academic Excellence This isn’t just about a high GPA - it’s also about taking challenging courses. In order tostand out in a positive way, take as many advanced or AP classes as possible. If you're struggling in a particular subject (everyone has weaknesses), seek out extra help from teachers so that your grades don't suffer. If you're gunning for a truly excellent academic performance, aim for the top 10% of your class rankings. If you have your eye on some of the most famous full scholarships (like the Gates Millennium) you’ll likely need to be at the very top of your class to be a competitive applicant. Develop Leadership Skills Private scholarship committees, in particular, want to invest in future leadersand give awards to students whom they anticipate will go on to be successful in business, politics, academia, etc. The only way scholarship committees can evaluate future leadership potential is by looking at your past experience. In order to develop your own leadership skills, be an active classroom participant (teachers will be able to speak to your leadership potential in letters of recommendation). Raise your hand, volunteer to lead projects or groups, and help other students if possible. Join extracurricular groups, but focus on quality over quantity - choose clubs or activities that you'll stick with long-term. This will lead to more opportunities to move up to club officer or team captain roles. If there aren't many activities at school that spark your interest, look into starting your own club, activity, or charity. Invest in Community Service Private scholarship programs and schools alike want to invest in students who will â€Å"pay it forward† or students who will do good in the world. Show funding sources that you’re this type of person with a history of community service. Like with clubs and other extracurriculars, quality is more important than quantity. Try to pick something that you’re interested in early on and stick with it. Regular weekly participation is ideal.If you want ideas onwhere to start building volunteer experience, start with our guide on the nine best places to do community service work. Develop Relationships With Mentors and Instructors This step is important for a couple of reasons: It’s valuable to have mentors who can offer you trusted professional, personal, and academic advice. You should have people on your side who are willing to write strong letters of recommendation. Begin building these relationships by showing respect for your class, sports team, club,or activity. Show potential mentors and instructors that you are willing and able to actively participate. Follow up byseeingleaders for extra help and showing interest in the relevant subject area. We all need someone to go to when we have questions. Plan Ahead You’ll have quite a few deadlines to keep track of for both college and scholarship applications. Unfortunately, scholarship application deadlinescan be all over the place.Many of the top scholarships have deadlines early in your senior year, so prepare a list of scholarship programs that you want to apply to by the end of your junior year. It’s also important to give yourself enough time to complete applications, especially if you have to submit personal statements or essays. Also, keep in mind thatif you have to submit letters of recommendation, you should provide 10-12 weeks advance notice for letter-writers. What You Should Do If You Don't Think You'll Get a Full Ride Scholarship Let’s say you’re a good student, but you don’t think you’ll qualify for a full ride scholarship. Maybe you'renot academically strong enough to win a top merit-based scholarship or get into a top-ranked college, but you also don't demonstrateenough financial need to qualify for much aid. What are your next steps? A full ride is still a full ride even if it’s patch-workedtogether through multiple funding sources. Here are some things you can do to come up with a full ride: Apply broadly to many scholarship programs. This is essentially a numbers game: the more programs you apply to, the better your chances of winning one (or more) scholarships. Do some research into more targeted or local scholarship programs. Smaller scholarships may be less competitive than the big full ride programs. Focus on following the advice above on how to geta full ride scholarship. Even if you don't think you'll win a big award, building your skills, resume, and grades will give your funding chances a nice boost. What's Next? Private scholarships and institutional aid are great, but the backbone of college fundingoften comes in the form of federal aid. Learn more about the Pell Grant, Perkins loan, Direct Subsidized loan, and Direct Unsubsidized loan. Are you looking at full ride scholarships because you want to get through college debt-free? Read more about how to pay for college without taking out loans. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Past Forms of Regular and Irregular Verbs Practice Exercise

Past Forms of Regular and Irregular Verbs Practice Exercise This exercise will give you practice in using the correct past forms of regular verbs and irregular verbs. Before attempting the exercise, you may find it helpful to review Forming the Past Tense of Regular Verbs and introduction to Irregular Verbs in English Instructions The paragraph below has been adapted from the opening chapter of  Black Boy, an autobiography by Richard Wright. Complete each sentence correctly by changing the verbs in brackets from the present tense to the simple past tense. For example, the verb tell in the first sentence should be changed to told. When you have completed the exercise, compare your answers with those at the bottom of this page. From Black Boy, by Richard Wright One evening my mother [tell] _____ me that thereafter I would have to do the shopping for food. She [take] _____ me to the corner store to show me the way. I was proud; I [feel] _____ like a grownup. The next afternoon I looped the basket over my arm and [go] _____ down the pavement toward the store. When I [reach] _____ the corner, a gang of boys [grab] _____ me, [knock] _____ me down, [snatch] _____ the basket, [take] _____ the money, and [send] _____ me running home in panic. That evening I [tell] _____ my mother what had happened, but she [make] _____ no comment; she [sit] _____ down at once, [write] _____ another note, [give] _____ me more money, and [send] _____ me out to the grocery again. I crept down the steps and [see] _____ the same gang of boys playing down the street. I [run] _____ back into the house. Below (in bold) are the answers to the exercise above: Practice in Using the Past Forms of Regular and Irregular Verbs. Answers From Black Boy, by Richard Wright One evening my mother told me that thereafter I would have to do the shopping for food. She took me to the corner store to show me the way. I was proud; I felt like a grownup. The next afternoon I looped the basket over my arm and went down the pavement toward the store. When I reached the corner, a gang of boys grabbed me, knocked me down, snatched the basket, took the money, and sent me running home in panic. That evening I told my mother what had happened, but she made no comment; she sat down at once, wrote another note, gave me more money, and sent me out to the grocery again. I crept down the steps and saw the same gang of boys playing down the street. I ran back into the house.

Aesops Fable (ESL) Lesson Plan - The Ant and the Dove

Aesop's Fable (ESL) Lesson Plan - The Ant and the Dove An Ant went to the bank of a river to quench its thirst, and being carried away by the rush of the stream, was on the point of drowning. A Dove sitting on a tree overhanging the water plucked a leaf and let it fall into the stream close to her. The Ant climbed onto it and floated in safety to the bank. Shortly afterward, a birdcatcher came and stood under the tree and laid his lime-twigs for the Dove, which sat in the branches. The Ant, perceiving his design, stung him in the foot. In pain, the birdcatcher threw down the twigs, and the noise made the Dove take wing. Moral One good turn deserves another Key Vocabulary Words and Phrases bank of a river: the side of the river where you can standto quench your thirst: to drink when you are thirstyon the point of: just about to do somethingto drown: to die in the water because you cant swimto overhang: to be in a position over something elsetwigs: small branches usually with leaves attachedto perceive: to understandOne good turn deserves another: If someone does something to help you, you should do something to help him/her when possible. Questions/Discussion What did the Dove do for the Ant?What did the Ant do for the Dove?Vocabulary Building: Make a list of words related to these categories presented in the fable:​watertreesanimalsDo you have any stories/fables in your culture that has a similar message? If so, try to tell the story or fable in English.Tell a story of when you helped someone who helped you. Explain why.

Hamlet Essay Example | Topics and Well Written Essays - 750 words - 15

Hamlet - Essay Example In the first soliloquy in Act 1 Scene 2, Hamlet reveals his deep affection for his late father and brings him out as a loving husband and respected father. Hamlet also reveals his anger towards his mother in the fact that she was hasty to get married to Hamlet’s uncle Claudius even before the dead King is buried. Consequently, the queen hastens the burial and doesn’t provide enough time to mourn for a respectable period of time â€Å"would have mourned longer, - married with mine uncle† (Shakespeare, 1601-1603). The loss of his father and the disloyal marriage of his mother to his uncle introduce to him the dilemma of whether or not to commit suicide or the wish to have his physical self cease to exist (Crapanzano, 1992). However, he understands well that he cannot die especially without properly mourning his father (Gorman, 2011). This urge to mourn his father a little takes the dimension of revenge after the encounter with the ghost of his dead father which rev eals to him the real murderer and charges Hamlet with the duty of revenging the dead King’s death. Through this scene, the audience understands the secret carried in Hamlet’s heart and enlightens the reader on why Hamlet is stunned, shocked and in greater grief than everyone else. The revelation by the Ghost enhances the dilemma for Hamlet to let his villain uncle to be or not to be since the ghost expects him to revenge his poison caused death. The pattern of dissatisfaction in self and delay in avenging his father’s murder is evident in Hamlet’s soliloquies. In Act 2 scene 2, Hamlet dilemma of avenging or not avenging his father’s death by killing his uncle is made known to the audience. Hamlet reveals to the audience his dissatisfaction in himself for his continued failure to revenge his father’s murder. He scolds himself â€Å"Dull and muddy-metalled rascal?† for having done nothing to revenge the death of his father. The

Systems Development and Design Essay Example | Topics and Well Written Essays - 2000 words

Systems Development and Design - Essay Example al., 2010). Focusing on this aspect, the report analyses the business processes of Amazon.co.uk. The report also includes the application of Unified Modelling Language (UML) case diagrams as a part of business investigation of Amazon. About Amazon.co.uk Amazon is considered as one of the renowned e-commerce organisations, which deals in a variety consumer based products. It is one of the most popular online retail stores, which provides beauty products, apparels, jewels, foods and books among other stuffs. The key reason behind enormity of Amazon is its remarkable product range. Amazon makes every possible attempt in order to tailor the experience of customers. Amazon uses multi-level e-commerce tactics and allows everyone to sell different products by using its platform. Business Processes of Amazaon.co.uk Amazon.co.uk is capable of delivering orders directly to the consumers as it has a strong relationship with suppliers, publishers, producers and other business associates. Moreove r, a considerable number of third party sellers also enable Amazon.co.uk to provide abundant product selections without enhancing the level of stock beyond optimal level. Customer orders are placed through the website of Amazon.co.uk and customers expect instantaneous delivery of products. The base of sales channel of Amazon.co.uk is front-end which serves as the core of the business process. Customers go through the website of Amazon, search different products and place orders. Amazon.co.uk is liable for maintaining every front-end customer relationships and back-end logistics. After placing an order, Amazon.co.uk agrees to use the best internal distribution centre for shipping the order to the customer. The organisation is liable for coordinating the fulfilment of customers’ order. When the products are obtained from internal distribution centres, Amazon picks up, parcels and distributes the order. When the products are obtained from drop shipper, the supplier parcels the i tem and delivers to the customers. This business process requires Amazon.co.uk to maintain an optimum level of stock for instantaneous selling (Chiles & Dau, 2005). The other aspect of Amazon.co.uk is ‘Syndicated Stores’ program which permits different third party organisations to sell products by using the website of Amazon. In such a system, Amazon.co.uk provides the services with respect to technology, inventory and logistics for maintaining proper customer relationships. In this system, customers go through other websites, browse for the products they prefer to purchase and then place the order. The orders are essentially placed on the inventory of Amazon.co.uk and the organisational system determines the transporter which would deliver the products to the customers on time. The fulfilment of the order process execution follows the similar process as the base business process of Amazon.co.uk (Chiles & Dau, 2005). Since Amazon.co.uk acquires different product lines f rom diverse suppliers and assembles them according to the requirements of customers, its business process comprises strong supply chain activities. Amazon.co.uk depends entirely on just-in-time management approach. It has several

The balance of power between the Executive and Legislative branches Essay

The balance of power between the Executive and Legislative branches has tipped in favour of a dominant Executive with negative c - Essay Example This means that no single arm of government should control the other two arms. However, this is not the case as seen in the study of the political system of Russia, United States of America and France, (Fitjar, 2010) Russia Russia emerged after the breakup of the United Social Soviet republic. It is made up of eighty nine republics and other jurisdictions. Russia’s political system is different from that of the United States of America and France. This is because the constitution, which was adopted in 1993 provided that Russia be governed by the three arms of government. However, the constitution did not give equal powers to all the arms of government. For example, the president is both the commander in chief of the armed forces and the chair to the Security Council. Vladimir Putin is said to have used this power to strengthen his office. The executive arm of the Russian government is comprises the prime minister, other cabinet ministers and the attorney general, (White, 2005) . The prime minister is appointed by the president and is the chair of the constitutional court which is the highest court in Russia. He is also the head of the Central Bank of Russia. Russia’s legislature is made up of two houses. The first house is the Federation council which is made up of 180 members who serve four years terms. The other house is the state Duma which is comprised of 450 members who also serve terms of four years. Both houses have different responsibilities. The State Duma has more powers than the Federal council which is viewed as a reviewing and consultation body. One important role of the legislature is to check and control the executive by making sure that transparency is observed in the operations of the government. However, in Russia the executive has dominated over the executive resulting in various consequences. The executive in Russia has dominated over the legislature in many ways. The president of Russia is allowed to appoint top government offi cials without consultation with the legislature. However, this is with the exception with the appointment of the prime minister where the lower house of the legislature should confirm the nominee for the position of prime minister. Despite this being the case, the president has the power to dissolve the lower house if they do not confirm a nominee to be the prime minister three times consecutively. This has resulted in the lower house accepting nominees for prime ministers since it faces the risk of dissolution if the nominees are not passed. It is said that it is through this that presidents like Vladimir Putin have taken advantage of this political system to empire their offices so that the government can be dominated by them. Another way that the executive in Russia destabilizes the balance of the executive and the legislature is by making sure they can control the federal council. The president does this by changing the process of ex official membership into presidential appoint ment. For example, in the year 2000 President Vladimir Putin replaced ex official members with those he appointed. This made sure he could influence decisions by the Federal Council in accordance with policies of the executive. Even though, the State Duma can pass a vote of no confidence for the government, the president has the powers to ignore the vote and even dissolve the house if they take another vote within the period of three months. United States of America The

Strategic Review Report for ZARA Company Essay Example | Topics and Well Written Essays - 4000 words

Strategic Review Report for ZARA Company - Essay Example The external environment covers the analysis globally in apparel industries (Cunningham, 2012:34). External environment analysis The external environment will have an analytical review using the PESTEL and Porter’s five Forces model. Political segment-The current increasing political instability among many nations does not do any favors to business people. The war in many nations in Europe, for example nations in the Middle East like Iraq forces businesses to close down and others end up losing their items through theft. Thus, for an investor investing in another country it leads to double loss, which may impact so negatively to the trader such that closing down the business, may end up being the result. In addition, some powerful political figures in other nations where a trader may want to invest or has already invested may order the business not to have a permit to operate in that country or to close down immediately if it is in operation (Hill, 2010:63). This helps to serv e the interests of the politician if they had a business similar to the new one in operation or the one to start operating, since by so doing they will have ensured that the competition is low if other such kinds of businesses operate in the country. This hinders the general growth and development of any business, hinders competition and the result is high prices for commodities, and consequently this is a practice that should remain disregarded completely in the society. Furthermore, employee’s rights and child workforce regulations remain vital to consider facilitating a legal and maintainable job environment in production. Moreover, since the growth of global trade, most producers have their bases in developing nations. The price influence of import and export taxes on the apparel organizations directly influences the progress of global retailers (Schermerhorn, 2011: 56). Economic segment- Because of weak currencies, low workforce costs and the chance to be near to custome rs, a business ought to look into the techniques to reap benefits from a different site. This is so because competition has already penetrated the newer market and persistently tries to balance the gains related to these markets. This has a great influence on the profits of the enterprise. The attainment of a stable economy has remained a big challenge to so many countries and thus current economic trends like inflation, unfavorable balance of payments among others pose a great threat to business people in many countries. These trends affect both the growth and profitability of the organization (Pahl, 2008:72). For instance, the purchase of clothing may simply remain a luxury rather than a necessity. Thus, when an economic recession occurs, it may cause a reduction in customers’ disposable earnings, and hence leading to reduced expenditure on clothing. Moreover, a higher rate of individual savings may have a negative influence on demand in the apparel industry (Cunningham, 20 12:14). Socio-cultural segment- customers appear to use much money on electronics, travelling, healthcare, education, and leisure and spend less on clothing, which makes apparel industries to establish their organizations ecologically to meet customers’ demands. Many workers in the company are females, and they mainly do spinning, weaving, or hanging fabrics jobs whereas males take over technical works like machine supervision.

Should Euthanasia be legalized Essay Example | Topics and Well Written Essays - 1000 words

Should Euthanasia be legalized - Essay Example Involuntary euthanasia is considered as murder in most countries. This can be said to be euthanasia performed to a person who was able to provide consent on whether he chooses to die or not. As much as this practice has come to form part of some countries in the world, in most countries of the world it is illegal and many are yet to embrace the positive sides of euthanasia. Euthanasia is a term that was first applied in the 17th century, and the term was used to refer to a quick and painless death. Towards the approach of the 21century, more countries got to embrace this as it proved to be a solution towards illness related issues. The act became in the light of many critics including religions like Christianity. According to the Bible, God is the Supreme Being and the giver of life, and from this angle most of church faithful has argued that no man has the authority over the life of another. Euthanasia as a practice is known to be administered to patients who have suffered long illn esses and do not seem to show any form of improvements. The type of illnesses euthanasia is administered are mostly terminal illnesses. A terminal illness is an illness which when one develops, he then has no chance to recover. Definition of terminal illness in a country like Netherlands is that terminal illness is a ‘concrete expectancy of death’, Some countries like Oregon has further illustrated the definition of terminal illness as that illness within reasonable judgments will produce death within six months, this is to state that with terminal illness, death is inevitable. When one suffers from terminal illnesses like cancer or a heart related illness, there are many implications in relation to what he goes through. A family member who develops a terminal condition goes through many hardships which are related to the illness he has, this is in relation to fear of his or her life ending, pain and constant stress. Chemotherapy is a cancer related treatment. In this t ype of treatment, chemicals are used as medication. This treatment is used in cancer treatment as a way of destroying cancerous cells. It is also meant as a way of ensuring that cancerous cells do not spread to other parts of the body. Chemotherapy treatment has been known to be effective in some cases around the world. One disadvantage of this type of treatment is that it is very expensive and not many people can afford it. Chemotherapy has long term and short term effects that a patient may face. Short time effects are such as constant dizziness, constipation, and nausea and general discomfort. The long term disadvantages are that the treatment is time consuming and there are always a risk of the cancerous cells regenerating after the treatment is through. It is for these drastic effects of terminal illnesses that some countries chose to embrace euthanasia as the way out. Spending all of the family money on one member of the family is a decision that can be said to be dangerous in relation to the well being of the other family members. The attempt to treat a family member diagnosed with cancer has been known to put families in tough financial situations. As much as one would give anything for a family member to get better, considerations should always be taken regarding how the remaining members are to continue living. Persistent vegetative state is a condition which is known to be one with both ethical and medical

Strategic Review Report for ZARA Company Essay Example | Topics and Well Written Essays - 4000 words

Strategic Review Report for ZARA Company - Essay Example The external environment covers the analysis globally in apparel industries (Cunningham, 2012:34). External environment analysis The external environment will have an analytical review using the PESTEL and Porter’s five Forces model. Political segment-The current increasing political instability among many nations does not do any favors to business people. The war in many nations in Europe, for example nations in the Middle East like Iraq forces businesses to close down and others end up losing their items through theft. Thus, for an investor investing in another country it leads to double loss, which may impact so negatively to the trader such that closing down the business, may end up being the result. In addition, some powerful political figures in other nations where a trader may want to invest or has already invested may order the business not to have a permit to operate in that country or to close down immediately if it is in operation (Hill, 2010:63). This helps to serv e the interests of the politician if they had a business similar to the new one in operation or the one to start operating, since by so doing they will have ensured that the competition is low if other such kinds of businesses operate in the country. This hinders the general growth and development of any business, hinders competition and the result is high prices for commodities, and consequently this is a practice that should remain disregarded completely in the society. Furthermore, employee’s rights and child workforce regulations remain vital to consider facilitating a legal and maintainable job environment in production. Moreover, since the growth of global trade, most producers have their bases in developing nations. The price influence of import and export taxes on the apparel organizations directly influences the progress of global retailers (Schermerhorn, 2011: 56). Economic segment- Because of weak currencies, low workforce costs and the chance to be near to custome rs, a business ought to look into the techniques to reap benefits from a different site. This is so because competition has already penetrated the newer market and persistently tries to balance the gains related to these markets. This has a great influence on the profits of the enterprise. The attainment of a stable economy has remained a big challenge to so many countries and thus current economic trends like inflation, unfavorable balance of payments among others pose a great threat to business people in many countries. These trends affect both the growth and profitability of the organization (Pahl, 2008:72). For instance, the purchase of clothing may simply remain a luxury rather than a necessity. Thus, when an economic recession occurs, it may cause a reduction in customers’ disposable earnings, and hence leading to reduced expenditure on clothing. Moreover, a higher rate of individual savings may have a negative influence on demand in the apparel industry (Cunningham, 20 12:14). Socio-cultural segment- customers appear to use much money on electronics, travelling, healthcare, education, and leisure and spend less on clothing, which makes apparel industries to establish their organizations ecologically to meet customers’ demands. Many workers in the company are females, and they mainly do spinning, weaving, or hanging fabrics jobs whereas males take over technical works like machine supervision.

Canadian Federal of Independent Business. Big Opportunities, Bigger Assignment

Canadian Federal of Independent Business. Big Opportunities, Bigger Challenges - Assignment Example The report notes that confusing process of application, too much paperwork, and complex rules’ system frustrates the attempt of these enterprises to access federal procurement. The federal government recognizes the economic benefit of greater SME participation and involvement in procurement, but due to the many existing barriers, suppliers in these enterprises are locked out of many the available opportunities. This is a critique of this CFIB’s opinion that big opportunities are accompanied by bigger challenges, where the information found useful and relevant is highlighted followed by a recommendation on whether or not the report is worth being read by small business owners. Parent (2011) says that CFIB’s conducted several surveys on SMEs Perspectives on Procurement to determine the barriers which hinder transactions between that federal government and the SMEs. The survey reveals that there are about 60% of SMEs respondents who either feel selling to the federal is difficult, hence not worth the effort, or choose not to sell to the government. The rest of the respondents claim that there is no government effort to buy their product and service types. This, according to CFIB findings, is due to many barriers many of which are related to government procurement policy making. CFIB’s point that the restrictions put in place by government officials responsible for policy making bar SMEs participation in procurement is agreed upon. This is because most of these restrictions lead to death of involvement of smaller entrepreneurs in procurement.

Subjective assessment Essay Example for Free

Subjective assessment Essay The overall assessment of the market may not reflect its true form. But looking at it more closely, it would seem that the subjective part of the analysis agrees with the objective part for a number of reasons. Firstly, the market demand for Denmark is considerably large, couple this with the lower tax than any of the countries it would really seem to be of the best choice. Spain, on the other hand, poses the highest task, with a considerably large market loaded with substitutes that may hinder the proliferation of the products of the distillery in question. Northern Ireland would logically be a good choice, if we don’t take in mind that, the market would have to be loaded with competitors on each other’s throats. It would be market suicide to try to penetrate a market full of veteran companies that may swallow the company’s products in one of their marketing campaigns. Decision Alternatives †¢ The first alternative with the marketing of these products is to offer the public a bargain of selling two bottles at the same time with a slightly lower price of the two bottles. Accompanied by massive publicity that includes radio commercials and even television commercials, The method would work two-ways: point-of-sale, information that the consumers would get in the retail shops would be the same as the ones that would be heard in the radio and television. Secondly, information dissemination. With the massive publicity, the company gets to introduce their new products that would somehow make an impact on the viewers’ or listeners’ choice. †¢ Taking adavantage of your strengths would be the second alternative to be considered. Previous experience dictates that the market has treated the company nicely when it came to mail order purchases. If you would be able to make the necessary adjustments in your mail order service in the host country, then you would be able to gain a share of the market. Advertising is important and should therefore be taken into consideration. The mail orders can be accompanied by leaflets that tell of the company’s other products and invitations to go to the distillery and see the Visitor’s Shop. The Visitor’s Shop was the provider of the profits before, it might the provider again. †¢ Discount offerings would be the third alternative. This allows us to offer the products in slightly lower introductory prices so that the public may taste your product for lower prices. This proves to be a good and bad mood at the same time. The competitors may lower their price, forcing you to lower your price even more, at profits’ expense. Or you could get a significant share of the market if the public gets satisfied with the offer, and especially satisfied with the products offered. †¢ The final alternative would be advertise heavily and rely solely on the marketing effects of your strategies. This would be a big gamble on the company’s part as they would spend and incur costs at an increasing rate. The rate of spending, however, may not be accompanied with positive results as the distillery would then depend on the reactions of the public on their advertisement. A positive effect would be a partial gain in your market share and hopefully improve your market position. A negative effect, however, would entail additional costs without pay-offs. Although advertising is never a bad investment, for a small company like that of The Olde Distillerie cannot afford to lose largely on its first attempt to enter the market. Final Decision The alternative that should be considered is that of the second alternative. This alternative not only gives profit for the organization but this could be the initial move that a new company may have. This initial move can be the first of the series of ideas that may spawn from the initial move. Improvements on the idea, additional perks, or just plain advertising would be the next moves that would be coupled with the strengths of the company. Furthermore, the strengths of the company are the same strengths that may help them survive in a new market. A different market that may hurt or help them. Contingency Plan If ever that the final decision alternative would not be effective, The Olde Distillerie may take the first alternative, the bargain of two bottles. This gives a sense of cheapness to the drink but would also be seen as an opportunity for the public to try something new. A small discount on this account may be explored further so that they may find new ideas to their marketing strategies. BIBLIOGRAPHIES Amerique, Remy (2006), The Macallan(R) Single Highland Malt Breaks New Global Advertising Creative Campaign, http://www.marketwire. com/mw/release_printer_friendly? release_id=58696category=, accessed November 7. Anonymous (2006), The History of Scotch Whisky In More Detail, http://www. scotch-whisky. org. uk/, accessed November 17. Anonymous (2006), Ireland (Information on the Irish State) : Land and People, http://www. irlgov. ie/aboutireland/eng/landandpeople. asp, accessed November 7. Anonymous (2006), Press Release: SUCCESSFUL WHISKY INDUSTRY VITAL TO SCOTTISH ECONOMY SAYS HENRY MCLEISH, http://www. scotland. gov. uk/news/1999/11/se1461. asp, accessed November 17. Anonymous (2006), The Scotch Experience: Scotch Whisky Statistics, http://www. scotchdoc. com/tsd/education/stats. html, accessed November 7. Anonymous (2006), Whiskys reputation under threat, http://www. scotchwhisky. net/news/threat. php, accessed November 7. Anonymous (2006), whiskey, http://www. britannica. com/eb/article-9076785/whiskey, accessed November 17. Anonymous (2006), Whiskey Rebellion, http://www. britannica. com/ebi/article-9340307, accessed November 17. Anonymous (2006), Denmark, http://www. britannica. com/eb/article-33928/Denmark, accessed November 17.

The Value Proposition in Barclays PLC

The Value Proposition in Barclays PLC The organization that is used for this assignment is Barclays PLC; this project is divided into three parts. The first parts aim is to identify and to explain what is the perceived value for the customers, to do this, suitable models of consumer values are going to be used and then the model will be applied to the organization. The second part will critically evaluate the value proposition of the business and then a comparison will be made with that of the leading competitors value proposition. The third part would produce a new value proposition, which will match the value criteria of the existing customers; this will be done by identifying the weaknesses in the existing value proposition. It will also provide us with a plan to implement the value proposition internally and externally. Using suitable models identify the customer perceived value for the customers for a product/division/company of your choice. Customer perceived value, what does this really mean? Customer perceived value, can be regarded as the opinion that a customer has or has formed of a particular product and how it is of value to him. Simply put, the customer perceived value of any product is the consumers overall assessment of the utility or use of a product based on perceptions of what the customer receives and what he is giving to get the desired service or product. This concept can also be explained with the help of the following diagram: Customer perceived value= Perceived Benefits _______________ Perceived Sacrifice Where, Perceived benefits are the attributes of the service being received and the customer perceived quality and price of the product. Perceived sacrifice are the customer costs involved in purchasing, such as time, travel etc. Introduction to the organisation: For the purpose of this assignment, the company that has been selected is BARCLAYS PLC; the following text would give a brief company profile followed by the identification of the customer perceived value for the organisation by the use of the Customer Value Hierarchy Model. Company profile: Barclays is one of the worlds leading financial institutions headquartered at 1 Churchill Place, London. It is a 300 year old corporation that became a major financial services provider that engaged in retail and commercial banking, credit cards, wealth management, investment banking and management services provider for big global equity firms. It has an extensive international presence in Europe, Africa, Asia and off lately has started to expand in the United States market as well. It moves, lends, protects and invests money for than 38 million customers and clients worldwide. Barclays has two business clusters: Global Retail Banking and Corporate and Investment Banking and Wealth Management- both compromising world-class business and brands. Before we take a look at the customer perceived value of the Barclays brand, the project would like to discuss the Customer Value Hierarchy Model, and then try to apply them to the customers of Barclays. Customer Value Hierarchy Model: OBJECTIVE LAYER Customers goal and purpose CONSEQUENCE LAYER Desired consequences in use situation ATTRIBUTE LAYER Desired products/services attribute and performances The Customer Value Model consists of three layers, namely the Attribute layer, the Consequence Layer and the Objectives layer. The objective layer includes the ultimate motivations of customers, the consequence layer represents the customer experience desired by the person and finally the attribute layer specifies what actually the needs of the customer are. From the bottom of the customer value hierarchy, customers would always firstly consider the attributes and availability of products. At the second layer, customers begin to make expectations according to the attributes. At the top layer, customers form expectations about the realization of their aim. How do Barclays customers perceive their bank? Thats the question that this assignment would like to answer by giving the objectives, consequences and attributes desired by the customers, followed by a customer review. OBJECTIVES Easy personal banking Safety of the account at all times Saving account options Availability of loans at a good interest rate Online banking to keep a record of their account details at all time Ability to invest Good mortgage options Insurance options Credit card facilities Assistance while travelling CONSEQUENCES Easy accessibility to the account Peace of mind as the customer is aware that the account details are secure and safe More control over their own finances The customer does not require to keep much cash with them at all times because of the debit cards Saving for the rainy day A secure and safe environment Future is taken care off Can start a business with the help of financial banking More purchasing power ATTRIBUTES Pin- sentry device Debit card Online banking facilities which enable the customers to check account balances, make transfers, setup standing orders and direct debits. Chequebooks Barclaycard ISAs Bonds Home insurance Different types of savings accounts Different types of current accounts Overdraft facility E-savings Car insurance Travel services Looking at the above attributes, consequences and objectives list one can identify the value of the brand as perceived by the customer. The brand Barclays is a very widely recognized name and almost every person in the UK is a big fan, of course with some exceptions which are bound to be there, the customers on a general note feel very happy with the huge array of services and products made available by the bank for its customers and are satisfied with the huge network of customer service centres spread all across the world providing 24/7 customer service, also the safe and secure online banking facility provided by Barclays is very user friendly and easy to use, letting the customers always keep a track of their money. So its safe to say that Barclays as a bank not only just for people but also for small businesses and big equity firms is a financial institution of repute and is trusted and respected by the people. PART 2 Critically evaluate the existing value proposition of the product/division/ company you have chosen. Compare and contrast the value proposition with that of the leading competitor in your sector. This part of the project would evaluate the value proposition or the customer value proposition of Barclays and contrast it with the customer value proposition of HSBC. But before we proceed to comparing and contrasting the value propositions of both the brands we first need to understand, what a customer value proposition really is? This is the question this project would answer first and then proceed on to discuss the variations in the value propositions of both the brands. Customer Value Proposition: In the subject of marketing, the customer value proposition is a measure of the sum total of the benefits which a provider offers or promises a potential consumer which he/she will receive in return for the customers payment (or any other value transfer). A customer value proposition is a business or marketing statement that would describe why a customer should make use of the services and products being offered by the organisation. It is targeted towards potential consumers, rather than at other groups such as employees, suppliers or partners. It is a defined statement, which is designed to convince the customers that this particular product will add more value or better solve a problem than the other competitors in the same industry. Why are customer value propositions so important? This question is of utmost importance to any business, because it is only these statements that give the customer an expectation of a desired service, it provides the consumers with a convincing reason to buy the desired good and also helps differentiate the product from the other services provided by the other competitors in the same industry. They help in gaining customers attention and if the customer value proposition is strong, and is able to gain the approval of the customer that helps in building of faster and more profitable sales and in increasing the market share of the organisation. Understanding of the customer needs is very vital as this would ensure the promotion and creation of a successful brand. Types of Customer Value Propositions: All benefits: This is a list compilation of all the benefits of the products and services offered to the customers by the organisation. This approach requires the least market knowledge about customers and competitors and thus does not provide a good base when seen from a marketing perspective. Favourable Points of Difference: This type of value proposition explicitly recognizes the fact that the customer has different alternatives and it then it lays it focus on how to differentiate one product or service from another. A product or service can have several differences, confusing the customer and thus complicating the customers understanding of the product which would offer him more value. Resonating Focus: This approach is used by managers who directly deal with a supplier who fully grasps the critical issue in the product- consumer cycle and who delivers a customer value proposition thats simple yet powerfully captivating. The value proposition offered is superior in the few attributes that are of the most importance to the customers which convey a message to the targeted audience, that here is an organisation which is communicating a sophisticated understanding of the customers business priorities. When talking about the value proposition of a financial institution we have to take into account the current market conditions and then arrive at the capital and funding strategy of the bank which in itself is a sort of value proposition available for the customers to have a look at and, then these consumers can decide for themselves whether they do need to associate themselves with the financial institution. Analysis of value proposition of Barclays: Capital Strategy: Barclays capital management activities will attempt to maximise shareholders value by optimising the level and mix of its capital resources. Barclays ability to operate as a bank is directly dependent upon the maintenance of adequate capital resources. Barclays works according to a centralised capital management model considering regulatory and economic capital. The Groups capital management objectives are to: Maintaining the sufficient capital required to meet minimum regulatory capital requirements set by the UK FSA. Maintaining sufficient capital resources which can support the Barclays risk appetite and fulfil the economic capital requirements. Support the banks credit rating Ensure that the locally regulated subsidiaries can meet the minimum capital requirements without having to borrow from other financial firms. Allocation of capital to support the strategic objectives set by Barclays, including optimum returns on economic and regulatory capital. Funding strategy: Barclays will manage the funding position so as to comply with the regulatory requirements decided by the UK FSA .Barclays operates on the model of centralised governance and control processes that covers all of its liquidity risk and management activities. Funding Structure Global Retail, Commercial Banking, Barclays Wealth and the Head Office Functions are to be self-funded through customer deposits and Barclays equity and other long-term capital. The Barclays Capital and Absa businesses will be funded through the wholesale secured and unsecured funding markets. The major currency payment inflows and the payment system collateral are going to be monitored and managed, so it can be ensured that at all the times there is going to be availability of sufficient collateral to make payments. Day to day funding will be managed through putting limits on wholesale and the secured borrowings. This is going to ensure that on any day and over any specified period of time there is only going to be a limited amount of refinancing requirement. In addition to cash flow management, Barclays would monitor the term mismatches between the assets and the liabilities and also the levels and the types of undrawn lending commitments.Additional value propositions specific to a personal customer and not the global market: Personal banking made easy by the debit card that is an internationally valid card which has many advantages like international assistance anytime anywhere, guaranteed transactions etc. Wide range of current accounts available to suit different customer needs.(mobile phone insurance, car breakdown cover etc.) Availability of loans at competitive rates Online facilities giving easy accessibility to customer funds. 24/7 customer service Wide array of savings and investment options Credit card facilities Insurance facilities(home, motor and life insurance) Mortgage facilities(buying, building and renovating of property) To understand the customer value proposition of Barclays and then to contrast it with the value proposition of HSBC, this project is going to use the SWOT analysis which is preceded by the mission statements and the vision statements of both Barclays and HSBC, thus giving us a better idea of what the customer expects from the brand and what are the promises being made by these institutions to potential and existing consumers. Mission Statement: This is a short, formal, written statement of the purpose of the company. It guides the actions of the company, benchmarks its goals, provides a sense of direction and guides in decision making. It provides a framework within which the strategies of the company are formulated. Vision Statement: This can be defined as statement that captures the long term picture of what the organisation wants to become. It gives a broad and an aspirational image of the future that an organisation wants to achieve. It is often inspirational and memorable. Mission Statement of Barclays: To develop deliver the most innovative products, manage customer experience, deliver quality services that contributes to brand strength, establishes a competitive advantage and enhances profitability, thus providing value to the stakeholders of the bank. Vision Statement of Barclays: We have a clear view of where growth will come from over the coming years. While there will be significant growth opportunities in the UK, we see many more internationally. Barclays will become a leading global universal bank. Mission Statement of HSBC: We aspire to be one of the worlds great specialist banking groups, driven by commitment to our core philosophies and values. Vision Statement of HSBC: We envision enabling HSBC to achieve its strategic objectives, driving excellence in our delivery through partnership with our customers and associates. SWOT Analysis of Barclays: Strengths: Extensive network in Europe providing business sustenance. Focus on cost efficiencies which ensure relatively higher profitability. Ability to lend amidst reduced size of the balance sheet. Associated with innovation, Barclays in 1966, brought out the first credit card, most recently the OnePulse card combining Oyster, credit cashless functions for its customers. Opening of several new branches, along with a massive refurbishment programme. Weaknesses: Strained trading income impacting the revenue diversity. Barclays Capital credit market exposures are impacting the financial position and performance. Large bonuses for the Directors have attracted unwanted attention. Expansion plans in the Asian market thwarted, when Barclays lost the deal for ABN Amro in 2006. Opportunities: Barclays wanted to acquire Lehmans assets prior to the collapse but however, after the collapse, they negotiated a better deal with the liquidators which allowed them to be selective in what parts of the business they actually wanted to acquire. The banks strategy was to offer a full plethora of services worldwide, which provided a wide range of cross-selling opportunities. Asia is still an opportunity for business expansion, and thus operations are going to be set up at various locations. Welfare provision has been decreased in many countries because of the subsequent cost to governments, and  Barclays  considers self-provision as an increasing fad that it can use. Positive outlook for buy to let market may bring business volumes. Buoyant secured personal loans market in the UK could help the business. Threats: Bleak outlook for the UK economy. Regulatory fines can compress margins and financial position. Increase in online fraud. Barclays  is accused of loss-making investments which are associated with the sub-prime market from the accounts to those of other investors, and there could be legal risk. Though it offers a wide range of services, there is a threat that customers may go to suppliers who can present a more specialised approach. Barclays has been closing branches left right and centre, and the competitors have positioned themselves as more consumer-friendly by adopting a strategy of keeping the branches open. The Asia expansion is risky given that  Barclays group  are not in a strong position than the banking industry leaders when it comes to capitalisation, and this can detract investors. SWOT Analysis of HSBC: Strengths: The bank is well capitalised which enables it to perform well in comparison with other banks in the recent economic conditions. Going forward, the bank is unlikely to borrow from the UK government because of the huge market capitalization; this enables it to retain more autonomy. HSBC has a strong presence in emerging markets, which places it in a good position allowing it to take advantage of future growth in those economies. HSBCs global presence in Asia, South America and Europe spreads the risk and offers significant economies of scale. Rebranding relatively recently (1999), the HSBC bank has become well-established and is considered of great value within the industry circles. Weaknesses: HSBC strongly believes in investing in the small business sector, but the current economic downturn has led to increase in risk, which could potentially compromise the activity levels in the area of its operation. HSBCs involvement with sub-prime markets in the US has forced it to write off large sum of figures lent to high-risk borrowers. Despite cuts in the UK interest rate, HSBC has been increasing its mortgage rates. This can be perceived negatively by the borrowers and potential borrowers, which may add pressure to a depressed housing market and can ultimately lead to more defaulting as borrowers would struggle with higher repayments. A redundancy programme which was announced recently can affect morale among staff, leading to decreased productivity and loyalty. HSBCs branding emphasises the global presence of the bank, and this may be seen as negative thing by some consumers due to the implication of homogenisation and the lack of personalisation. Opportunities: HSBCs high levels of market capitalisation place the bank, in a strong position which helps it to acquire assets. Banks which find the trading conditions particularly difficult at present could be available at low costs. HSBC has adequate capital which it uses to purchase strong local banks such as Bank Ekonomi in Indonesia, in which it has purchased a stake to continue the Asian expansion despite challenging economic times. HSBCs strong position presents the opportunity to outperform other banking competitors during the economic downturn which allows it to build a reputation of being one of the safe banks for depositors which further helps to increase resources for lending. Negative press coverage of competitors such as HBOS may encourage customers to choose HSBC instead. Threats: Decreased trust in the financial system overall, including HSBC due to financial losses suffered by investors may be a reason for them to invest elsewhere. Financial losses which have affected the banking industry and the sole investors on the global scale has resulted in less amount of credit being available for customers. In the UK this coupled with increases in living cost has resulted in less money being saved. The slump property market is leading to a rise in the numbers of homeowners with negative equity. If a propertys worth is less than what it was borrowed to finance its purchase, then there is going to be less likelihood that the bank will recoup all the losses if owners default. Claims have been made against HSBC, about the bank understating its losses resulting from the US sub-prime markets, and this has led to undermining confidence in the bank by the customers. CONCLUSION: Barclays is currently taking a  conservative approach due to the recession. However, the downturn has provided the bank with many opportunities for consolidation. Also, with the BRIC and East Asian markets rebounding fast this region looks to be a source of potential revenues and provides opportunities for increasing operations. With the United Kingdom and the Americas looking at a slow and prolonged phase of recovery, Barclays will need to adopt a policy of looking east when it comes to operations. The threats and problems being faced by Barclays will be because of the sustained economic situation being experienced in the United Kingdom, America and Europe which leads to uncertainty within the retail consumer market and could result in shortage of availability of credit. This in turn makes it even more important for Barclays to drive the overall corporate profitability margin by seeking to offset the shortfalls in the UK domestic market by making advances in the emerging markets. All the companies, like Barclays, are forced to re-examine the retail aspects of their operations which are seeking to remain competitive on the high street and also to make cuts wherever necessary. In the current financial climate, banks are not ready to finance each other and with the UK market on the verge of a projected severe recession, all of the retailing factors will influence Barclays competitiveness and it would depend largely on how the Bank of England and the Treasury would regenerate and r einforce the weak confidence in the stock markets. HSBC will concentrate on the strategic and prioritized areas of its worldwide operation with the further emphasis on HR management strategies and technologically-advanced applications within the group to keep a firm lead in the financial markets. HSBCs conservative approach to banking, staying focused on keeping its capital base strong and liquid balance sheet have prevented its failure. Executing the HSBCs strategy emphasizes on improving the intra-group linkages by joining up the businesses and functions so as to effectively create additional value. The HSBC brand is going to be leveraged to reach new customers and add more services to the existing ones. Efficiency will also be enhanced by taking the full advantage of the local, the regional and global economies. Appropriate objectives and new incentives will be adopted so as to encourage employees to be fully engaged in delivering the strategy. PART 3 In light of your analysis of your existing value proposition and what you have learnt in this module produce, a new value proposition that will match the value criteria of your customers, and a plan to implement the value proposition externally and internally http://openlearn.open.ac.uk/pix/spacer.gif To create a new value proposition that would be acceptable to the customers of Barclays, all the weaknesses that the current business structure has would have to be removed and a new and better business plan would have to be drafted by identifying the opportunities and removing the weaknesses. A New Value Proposition: The trading income should be relaxed so that it does not impact the revenue diversity. Capital bonuses should be distributed in accordance with the FSA and the bad practice of the directors receiving huge bonuses should be curtailed. Barclays should provide the consumers with a full portfolio of services worldwide, rather than just concentrating in the UK, this move could enable cross-selling opportunities. Barclays should look towards expanding in the worlds booming economies like India, China, Indonesia etc. so that these economies could provide Barclays with the market opportunities it is looking for, thus increasing the market capitalization. This project would propose that Barclays should have an aggressive expansion policy in the Asian market. Barclays needs to invest in buy to let market, which would in turn bring business volumes. Due to the economic crisis in the markets, Barclays needs to cut down its interest rates and mortgage rates, so as to become a peoples bank and thus raising the brand image. PLAN IMPLEMENTATION: To implement the new value proposition described above the project, will identify the key relationship-marketing issue, followed by refocusing of marketing effort: moving activities away from a marketing mix that creates a series of one-off transactions, to manage a complex network of relationships involved with the production of the whole consumer offering. T Marketing audit will be carried out so as to map out a plan that will be of most advantage to the customers and will be conducted in stages, namely at the beginning, the middle and at the end. Marketing analysis in terms of the strengths, weakness, threats and opportunities. A review must be undertaken to understand the new value propositions outlined above in the light of internal marketing. A new strategy development process concentrating on differentiation, cost leadership and adequate response systems would have to be created. Action programmes would have to be designed by managers so as to determine the most appropriate course to take in tackling the weakness of the organisation, with a determination of the likely costs which would be incurred. The implementation plan would have to be monitored and controlled by keeping a track of staff performance, evaluation and appraisal schemes. To ensure effective, appropriate and accurate results, basis for market segmentation would have to be identified, based on extensive market research. Marketing orientation is going to be very important, the new value propositions must be made clear to all the employees and clearly defined individual goals should be set down to enable the employees to see their own contribution in achieving the organisations objectives. Externally implementing the plan is going to be very important, and can be done by the use of media, electronic, print and sponsorships. The new value propositions can be made available in the form of television advertisements, available for all the people to see. The Barclays website can act as a powerful medium on which the new value propositions can be put up and made available. It should be designed in an effective and detailed manner so that the customers are aware about all the new services available to them. Print media is another powerful form by which the new policies can be made available for the masses. Barclays is a big sponsor for many big international events and meets and can use that as an active platform to educate the consumers about the new change in the policy structure.